The mission of re:gen (previously called re:generation) is committed to building a culture of life by sharing the message of love, sex and chastity to youth and young adults in the Archdiocese of Toronto. The primary goal is to lead others to God, the True North, by encouraging them to live with faith and virtue as their compass. To signify this, we have used the image of a compass arrow pointing North and incorporated this symbol as the logomark. The brand colours draw inspiration from the Toronto Raptors whose fans have been coined to say “We The North,” but also to express the urgency of spreading the beauty and truth of St. Pope John Paul II’s teachings on Theology of the Body. As a local mission in the Archdiocese of Toronto, we want to emphasize the importance of addressing the spiritual poverty in our own backyard and evangelizing to those closest to us.