Totus Tuus Toronto
Marketing x Web x Apparel Design
In helping the Totus Tuus Missionary Program in the Archdiocese Toronto to recruit young adults (ages 19-35) to join their team and encourage parishes to host the Totus Tuus Summer Camp for their communities, we redesigned their website in 2022 and launched their recruitment campaigns for 2022 and 2023. For both seasons, we helped them recruit 28 young adult missionaries and secure summer camp bookings for the months of July and August.
Totus Tuus Toronto combines faith, fun and friendship in both their summer camp program and missionary formation curriculum. The task of missionaries is to embody joy, passion and conviction for young campers (Grades 1-12) to witness as they explore their faith throughout the summer. These values continue in the artwork and designs created by integrating the Catholic faith with pop culture and youthfulness, as seen in the use of LEGO® block textures, doodle illustrations, popular movie references, and bright pops of colour.